Kylie Cosmetics Suffers From Lagging Sales
2019 has not been the most effective yr for Kylie Cosmetics. The corporate based by Kylie Jenner has had great development since its inception however has struggled in 2019. CosmeticsBusiness.com stories that knowledge perception agency Rakuten Intelligence revealed the corporate’s gross sales fell by 14% to Could this yr. One of many points appears to be an absence of returning prospects. Followers purchase the product as soon as however not essentially twice in response to Rakuten.
The New York Publish mentioned its gross sales peaked in November 2016, one yr after its first product launch, however two years on, gross sales have been down greater than 60%, regardless of promoting an estimated US$360m price of merchandise in 2018.Forbes calculated the three yr previous privately held firm to be price at the least $900m – of which Jenner owns 100%.